Domains--Domain Parking

What Is Domain Parking?

Domain name parking allows web publishers and domain registrars to place contextual advertisements on under developed domains. This practice is used to further monetize domain name traffic by both registrars and domain name owners. Visitor traffic can come from a number of various sources which are explained below.

Type In Traffic
Type in traffic is generated when a web surfers types in the address of a “presumed website” such as coffee.com, car.com or auto.com. Type in domain traffic is the most valuable as their is no dependence on search engine traffic. These types of premium domains are extremely valuable and are often sold for millions of dollars.

Expired Domain Traffic
Expired domain traffic is generated when a former website domain name expires. These “former website domains” often have old pages listed in search engines as well as inbound links pointing to the domain on related websites. These links and search engine listings can drive traffic over a period of time.

Making Money With Parked Domains & Domain Resale

Over the last ten years thousands of individuals know as “domainers” have invested in premium domain names. Understanding the value in these names these individuals have purchased hundreds (even thousands) of domains with the intention of resale. Today the resale market (also called the secondary market) is as hot as ever. Companies like Sedo, NameBay and BuyDomains act as middle men between buyers and sellers and will also “park” your domain while you wait for a sale.

Today many domainers hope to sell their domains at a premium price while others will simply monetize and earn with paid parking. Which ever path you choose you will still want to park your domains initially prior to a sale.